Awake
Dreaming

We designed a dynamic kinetic installation as the scenography for the Pronovias catwalk, featuring 360-degree projection mapping to create a refined and elegant fashion show experience.

Pronovias Annual Fashion Show 2024

Industry
Fashion & Beauty
Type
Immersive / Installation / Projection Mapping / Event
Technique
Light / Set Design

We had the privilege of collaborating with Pronovias for second time for their highly anticipated annual bridal fashion show in Barcelona. Our studio was tasked with elevating the immersive experience, expanding beyond video content to include both spatial design and lighting to craft a refined and elegant atmosphere.

At the heart of the event stood a striking fabric structure, strategically positioned as the central visual element. This dynamic piece moved gracefully, rising and falling throughout the evening, setting the tone for different moments of the show. We projected custom video content onto this surface, seamlessly blending animation and live footage. Particle-based animations were juxtaposed with intimate scenes from the Pronovias atelier, showcasing the meticulous craftsmanship behind the collection. The opening sequence, a clean and polished edit, set the stage for the runway presentation.

Through our collaboration with the Pronovias team, we aimed to create a minimalistic yet sophisticated ambiance, where the fusion of spatial design, video, and lighting came together to highlight the artistry of the bridal gowns. The result was a memorable and elegant experience, perfectly complementing the timeless beauty of Pronovias’ latest collection.