Houston Films contacted us to do a new commercial for Wunderman Agency for the summer campaign of La Caixa PasO’clock.
We crafted this unique commercial by mixing real footage with pixel art to recreate the 90s video game feeling for La Caixa’s free toy for the younger users of the bank.
Tigrelab became involved in the project from the beginning, designing the pixelated backgrounds for the style frames, and preparing the animatic for the chroma shooting. And finally integrating the kids’ filmed footage into this colorful world of 8bits.