Awake
Dreaming

Welcome to Plasma, an installation for Cupra through ethereal, chromatic and kinetic technology

Tigrelab_Cupra_Sensorial_PLASMA_Portada

Cupra Experience / PLASMA

Industry
Automobile
Type
Installation / Immersive
Technique
Real-Time Graphics / Creative Code

Cupra design team called us to present their 2022 innovations to the board but in a newer unconventional format.
Tigrelab was in charge of the whole event from the creative proposal, direction, production, management, design, technique, construction, coding and mise en place, in order to display prototypes and samples revealing them through three immersive installations.
We created a museum-like Sensorial Experience that explored from the underneath to the above. A path from the structural solid materials of a car, covered up by fluid endless textiles of the interiors, finishing with a touch of light, or plasma, the intangible additional value.
Hence, from here, the three spaces: Solid, Fluid and Plasma.

Overview / Plasma

This is an installation that represents the digital, the future, the cathartic and ethereal, the chromatic and kinetic.We created an immersive stage with a large 180 degree semicircular screen that alternated between projection and backlighting to explore with the intangible, a chromatic evolution in continuous transformation.With vibrant and intense colors in a digital world based on kinetic movements according to the brand’s new visual key

 
Tigrelab_Cupra_Sensorial_PLASMA_02
Tigrelab_Cupra_Sensorial_PLASMA_03
Tigrelab_Cupra_Sensorial_PLASMA_04
Tigrelab_Cupra_Sensorial_PLASMA_05
Tigrelab_Cupra_Sensorial_PLASMA_06
Tigrelab_Cupra_Sensorial_PLASMA_07
Tigrelab_Cupra_Sensorial_PLASMA_08
Tigrelab_Cupra_Sensorial_PLASMA_09
Tigrelab_Cupra_Sensorial_PLASMA_10
Tigrelab_Cupra_Sensorial_PLASMA_11
Tigrelab_Cupra_Sensorial_PLASMA_Schematics_12
Tigrelab_Cupra_Sensorial_PLASMA_13
Tigrelab_Cupra_Sensorial_PLASMA_04