Immersive in-store experience crafted with natural materials, seamlessly integrated into shop’s furniture, reflecting brand values.

L’Artisan Parfumeur

Fashion & Beauty
Motion Graphics

Puig contacted Tigrelab to implement an in-store interactive experience for L’Artisan Parfumeur’s renewed shop.
We were in charge of realizing animations of their new perfume ‘Un Air De Bretagne’ to be used as retail interactive content.
Since the screens are warmly integrated into the shop through its furniture, our main objective was to stay as close as possible to the values of the brand, without breaking its visual balance.
We decided to use natural ingredients for the contents.
The results are 4 versions with the 4 materials the fragrance is made of wood, marble,
powder, and natural flavorings.
The experience starts once you enter the shop. Stepping on the logo on the floor, all the LEDs start displaying these animations to create a warm-texture atmosphere.